GREEN CABRIOLET FUNDING

Digital advertising is the fastest growing subset of the entire advertising market growing more than 20% a year, while almost all of the other mediums have been declining. We will be placing a computer tablet in 1,000 taxis starting out in Phoenix, with another 1,000 tablets in the second phase later in the year, with an exclusive to roll out in all of the other markets of the transportation company. Green Cabriolet Funding is to provide the last tranche of funding for the tablets and installati... on to start in March of 2015. Advertising spending in the US is estimated at $251,000,000,000 per year – and digital advertising is the newest and fastest growing segment. According to reports, digital advertising spending has overtaken every form of advertising, except television – and by 2018 it is projected to exceed even that medium. The IBM Institute for Business Value stated that “The next 5 years will hold more change for the advertising industry than the previous 50 did.” And we are distinctively positioned in the digital signage space. With our unique screen placement, our form of advertising provides a business the ability to target their ads both demographically and geographically – something that is difficult to match through any other means. Today people are out and about all the time, living their busy lives, making it even more difficult to reach them via traditional advertising media - and digital signage advertising has stopping power. The OTX study determined that 63% of the people say digital signage catches their attention – more than any other medium. And it is not just that it catches their attention – but numerous studies show that people find it more interesting, unique, entertaining, and less annoying. More importantly, it has been shown that digital signage is more effective in driving people to action. And our screens are designed to provide interactive capabilities with each of its riders.More