GIDGET

Gidget is a machine learning ad placement and distribution technology that optimizes video content and improves ad relevancy across mobile devices. By capturing location & demographic data, device ID, and discrete consumer behavior, Gidget’s technology creates customized media experiences that enable advertisers to deliver uniquely targeted and relevant content. Developed by scientists who have built sophisticated software platforms for BlackRock and Bell Labs, Gidget’s machine learni... ng, data processing technology hyper-targets video across mobile devices, including phones, tablets, and wearables. Ad campaigns are managed on servers while ad decisions are made on the device, thereby protecting the user’s privacy by assuring that personal information stays on the device. Their sophisticated caching schemes combined with Latitude / Longitude technology delivers targeted content and ad services that improve relevance and increase engagement. Gidget’s platform is a complete system serving publishers, ad & content providers, campaign managers, retailers and, most importantly, the user. Their technology provides advertisers with absolute visibility into ad consumption patterns combined with the ability to parse return data in realtime. Their dashboard allows campaign managers to run advance simulations and serves as a tool kit to work with in-market management engines.More