FRESH CUP MAGAZINE

This is a coffee story: a farmer at origin, picking berries one-by-one from a lot destined to win a Cup of Excellence competition. And this is a coffee story: a roaster working hard to train a restaurant to brew right. So is this: a new café owner deciding if a pour-over bar is worth the labor costs. And this is a tea story: a picker popping the first flush off a tea shrub older than her grandmother, who picked from it too. This is a tea story: blenders fussing over how many grams of cocoa nibs... enflame this tisane and how many deaden it. And this is, too: a customer discovering just how great whole leaf really is. At Fresh Cup, we’ve spent more than two decades covering the stories of specialty coffee and tea, showcasing tea-growing regions and cutting-edge coffee towns, giving voice to stalwart veterans and visionary newcomers, digging into issues important to owners and those vital to employees.their stories have educated their international readership on best business practices and on the amazing things going on in the far-flung corners of the industries. More than anything, Fresh Cup has shown how complex, exciting, sophisticated, and plain cool tea and coffee are.More