FREEWAY APPAREL

Freeway Apparel is an L.A based female contemporary fashion company. Founded in 2007, the company has grown exponentially and is now available in most of the major stores all across the U.S. Their labels are available in Dillard’s, Bloomingdales and Von Maur. The company’s success can be attributed to a focus on quality ahead of profits. For instance, while it is now common practice for fashion brands to outsource most of their production to overseas companies Freeway Apparel is one of those... that have maintained strict control over their production processes. This has ensured that all through its existence, Freeway Apparel’s products are consistently of high quality. The company also owes its success to its diversity in contemporary fashion. For instance, it has a fashion line that caters to the needs of plus-size women in the contemporary fashion space. The company’s plus-size label, Kristen Miles, has been quite successful, reinforcing the fact that the market is responsive to the innovative product offerings of this company. Even with its huge success, the company has not forgotten its roots in L.A. To give back, Freeway Apparel sponsors local fashion events and designers. Its initiatives have given a lifeline to lots of upcoming designers in L.A.More