FITAT60.COM

www.fitat60.com is a subscription service to help people over the age 60 on how to live an active and healthy life. The business is to be formed of four primary pillars: 1. Fitness – exercise routines and tips 2. Nutrition – healthy eating recipes 3. Mind – motivation and positivity strategies 4. Medical – advice for ailments and medicines The problem we are solving is that most content for people over 60 is focused on the problems of old age and visually represents the decrepit, issue-based, greying side of ageing. However, many people in their 60’s today are fit, healthy and full of energy and want to stay that way. We’re helping them, after-all, it is said 60 is the new 40.