ETOYS

eToys operates an online store for children's products. It is a retail website that sells toys via the internet. Its products include toys, video games, books, software, videos, music, and baby-oriented products and supplies. The company also provides content and community services for new and expectant parents. In addition, its services comprise of product reviews and recommendations, birthday reminders, wish lists, gift registries, address books, in-stock notifications, pre-order services, product news, and pre- and post-sales support services. The company serves adults purchasing for children, as well as parents and children. eToys was founded in 1996 in Los Angeles, California. It has distribution centers in the East and West Coast.