ERNESTO

Ernesto is the web platform and App which offer a revolutionary method to connect professionals and customers in the home services market. We work with the emerging trend of digital startups offering an opportunity for professionals to find new customers and new job opportunities. At the same time Ernesto provides everyone the possibility to find quickly trusted and qualified pros. Our customers. Our target customers come from two distinct groups. Our professionals are primarily plumbers,... electricians, and anyone who provide home services looking to expand their network and earn an extra income on the side. Our target users are people who need help to manage the house. Our best target is composed by people in their 35-55 age range. Market summary. Market research conducted confirms that targeting these customer groups in a platform will offer an extremely big potential for Ernesto. Shifting social, economic and technological trends are already changing the consumer perceptions in the home services field, making customers more demanding in terms of the efficiency, reliability, price and evaluation. Product description. Ernesto focuses on providing its target customers with an easy solution in the form of a peer-to-peer marketplace to meet their needs. For professionals we offer a creative way to earn extra income by doing what they know to do. By listing with Ernesto they are able to practice their skills, find new customers and job opportuni- ties doing it at the time and price they are comfortable with. For users we provide a chance to have a wide list of professionals in their area at affordable and agreed price. Therefore, for both parties, the platform will offer a great chance to solve problem in an efficient and innovative way. Business Model At the core of Ernesto operations lies a marketplace business model based on the Purchase by professional of virtual coins to send quotes applying to the customer’s request. Additional revenue is derived from the premium services and advertising revenues. Strategy Ernesto’s strategy success will be rooted in the partnerships established with key market players. Specifically, the company will aim to develop close cooperation with companies specialized in the sale of products in this specific field (plumbing, electrician, gardening, cleaning, etc.) to secure a continuous growth of new users. We have also developed an innovative marketing strategy based on use -generated content, power of social media and word-of- mouth and believe that a combination of these strategies will greatly aid the fast adoption of our services.More