EMBED CAPITAL

Embed Capital directly invests in startups, established or in the process of creation. Embed is mainly focused on innovative companies that: - Are active in the so-called “real economy” sectors: industrials, technology, environment, services, retail or social; - Are characterized by simple and intuitive business models and value propositions, and operate in markets or market segments featuring high growth potential; - Present a clear competitive advantage and high barriers-to-entry; - Are cash-generative in the medium term. Given that Embed Capital is not a closed-end fund, it doesn’t have specific time-constrains and it can assess on a project-by-project basis to determine the best time to sell a participation, and sign customized agreements with the entrepreneurs.