ECENTRIC

ecentric was conceptualised to contribute to the environment and ecology. The organic way of living is getting popular everyday as people learn to live sustainably and in order for it to successfully transform our future, we need to embrace it in every aspect – not just limit it to food and personal care. Clothing is an important part of our lives and the fashion industry adds a significant amount to the world’s carbon footprint. Hence, we believe sustainable fashion is the future and it is ... essential for all of us to be a part of an environment-centric community (ecentric). There are many natural fibres such as flax and jute which have found their way back into our wardrobes in different ways but there is a fibre that has been ‘forgotten’ – the HEMP FIBRE. Hemp is a wonder plant which is one of mother nature’s gift to the mankind. It is a truly multi-purpose miracle and is not limited to be used as a medicine/recreation drug. Industrial hemp is a sustainable alternative to many synthetic fibres with extensive potential to be used for textiles and home furnishing applications. Therefore at ecentric we conducted research and we believe it is an ideal solution that can redefine sustainable fashion in India and the world. Let us all strive to make our planet sustainable and at the same time look trendy, feel comfortable and be ourselves by choosing ecentric. LOOK . FEEL . BE.. Look: Hemp looks like linen given it is a similar natural, organic fibre. Feel: Hemp feels like cotton and is super-comfortable to wear all-day, all-seasons. Be: Hemp behaves like wine which ages well and with every wash our clothes get better. The core philosophy of ecentric is Svasmai svalpam samajay sarvasvam (A little but for yourself and everything for other!). We believe this could empower a sustainable future for all of us where we can contribute and be a part of the change, we all wish to see.More