DOVETAIL-THE MARKETING DATABASE COMPANY

Dovetail-The Marketing Database Company specializes in integrating customer and prospect data from client touch points, maintaining that data in pristine condition, and making it available via an easy-to-use online application. Dovetail provides actionable data that is always Trustworthy, Accessible, Fresh and Integrated (TAFI). Our solution empowers marketers to perform relevant, highly-personalized, cross-channel marketing campaigns continually refined through response tracking, profile and propensity-to-buy analyses; creating a holistic view of their customer base to make data-driven decisions.