DIRECT HOME HEALTH CARE

Direct Home Health Care, based in Southeastern Virginia, provides in-home personal care services primarily to Medicaid recipients from two locations in Virginia, Portsmouth and Newport News. A substantial part of Direct’s patient census consists of Medicaid’s consumer directed home care program in which patients are cared for by family members, and the care plan is facilitated by the agency. This is a new business line and growth opportunity for Care Advantage as more patients shift toward consumer directed care.