DIGITAL FAIR BUSINESS

In the agricultural value chain, the farmer is the weakest link, they have no participation in the price they receive and on top of that, they assume practically all the risk of producing the food. There are too many intermediaries that without adding value, they collect most of the profits. We believe this is the result of the disconnection between farmer and consumer. The actual model its that rural communities, end up being poor communities, that means they get bad services, (health, educat... ion, drinking water, connectivity, public services), and seen as a whole is not right that those who sacrifice to feed us ending up as the most vulnerable. This is unfair, unacceptable & unsustainable. We all have to eat and we depend on the farmers to keep producing food, so we have to reconnect with them, we must improve their living conditions and restore dignity and sustainability to the countryside. Given the need to improve income conditions and thereby positively affect health, education, and connectivity, we created a mobile application that allows the farmer to self-certify how he produces their products. The application is a "Task Manager" where they are asked to demonstrate how they produce and like Instagram, the form will be for one or several photos, videos and/or some text, all will be georeferenced to the GPS coordinates where their farms are and linked to their digital identity we provide, the tasks are the same as they have been doing for years, but that consumers do not know. The farmer download the App, fill out their profile and then add information about what they are producing. The first "task" will be to walk the farm, with that we create a "digital farm" where the following tasks will have to be executed so we can certify the traceability only of the products produced within those GPS coordinates, the information of the execution of the tasks will be open and will be managed in a public blockchain so that anyone can see the process, in addition, the farmer contributes with social data to tell his story and connect with the buyer on a more emotional relationship.