LOCAL OFFER NETWORK

Local Offer Network (LON) connects vast and disparate sources of data, content, and consumers to present the right content to any person, anywhere, from the very first moment of contact. LON serves world-class organizations including MasterCard, Tribune, Gannett, Time Inc., Rogers Media, Supermedia, Yellow Pages Canada and many others. LON applications include: • Catalyst™: A personalization platform that merges data from multiple sources into an anonymous, composite user profile and draw... s relevant content for each user - in real time. Catalyst filters content through LON's proprietary Adaptive Response Model™ (ARM), an algorithm that predicts response based on years of historical consumer and market data and real-time activity. By being open to any data source, content source, or display location, Catalyst breaks through limitations of legacy personalization systems. • Syndicated Shopping Content Network: LON delivers tens of thousands of local and national retail offers and coupons to consumers each day through a network of partners that reach tens of millions of visitors. • VoucherPro™: a white label technology and operations platform used by publishers and manufacturers to create their own prepaid offer products. VoucherPro powers products for LA Times, Baltimore Sun, ParentsCanada and other blue-chip brands. • Dealradar™: a consumer one-stop shopping resource that serves users across more than 200 markets in four countries. LON clients and partners include MasterCard, Time Inc., Tribune Company, Supermedia, Gannett, Rogers Media, and many other leading brands.More