DATA CHEMISTRY

The solution engines that Data Chemistry uses to provide consumers with insights and provide measures are the "3D database" built with single source data and the "DC Catalyzer" DMP built based on all data. The panel data "3D database", composed of thousands of single-source users, combines demographic data, "TV / Web contact history", "purchase history", and "life consciousness" data. Detailed and more accurate customer profiles. In addition, the DMP “DC Catalyzer” is a compilation of “Web media action logs” and “Awareness surveys” based on millions of TV viewing log data. It is possible to take an approach that encourages the person to change his or her attitude after visualizing the customer image by coordinating with each other.