DADA ENTERTAINMENT

Formed in October 2007, Dada Entertainment is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment is a growing leader in the U.S. market. About Dada Dada Entertainment is the subsidiary for Dada S.p.A. in the US Dada is an international leader in Community and Entertainment services via web and mobile, as well as in Dom... ain, Hosting and advanced online Advertising solutions. Listed on the MTA market in the STAR (DA.MI) segment of the Italian Stock Exchange has among its shareholders the RCS MediaGroup, with approximately 49.5% of the share capital. More than 600 highly skilled professional currently work in Dada among its offices in Florence, Milan, Bergamo, New York, Barcelona, Paris, London, Worcester, Rio Janeiro. Today, Dada is divided into 2 business areas: Dada.net (www.dada.net, community & entertainment services focused on music) and Dada.pro (www.dada.pro, professional services and advertising on the Internet). On June 24, 2009, furthering the development of a more extensive partnership, Dada and Sony Music signed a strategic agreement including the acquisition by Sony Music of a 13% stake in Dada.net against the conferment of its holding in the Joint Venture Dada Entertainment.More