CRITEEK

CRITEEK EXECUTIVE SUMMARY Criteek is the first video platform to give retailers and brands the ability to source, stream and share customer-generated video and video reviews. PROBLEM • Online shopping does not provide customers a way to experience the product like they can at the store. • Written content is not well suited for a mobile-first, social-sharing world. • Retailers and brands want video because they know their shoppers want it (over 80% of all Internet traffic will be video ... by 2019 and because it sells more product). • Retailers and brands don’t have enough video because producing, gathering or managing enough video to meet customer demand is logistically and financially impossible. SOLUTION • Criteek enhances the shopping experience and engages shoppers with personalized customer-generated video directly on the product page, leading to increased sales. • Criteek patent-pending technology streamlines the process of activating customers, then gathering, screening, hosting, managing and streaming their video to the product page and social networks, and sharing it among marketing partners, through an easily-managed online dashboard. • Clients get a sustainable, scaled pipeline of credible video from their customers and their partners for the cost of moderation. • Criteek collects proprietary data with insights into the shopping experience, how shoppers consume video and how video can be used to increase sales. WHY NOW? Brands and retailers can no longer compete on price and product differentiation alone. Now, they are competing squarely on customer experience. Video is the immediately scalable medium that transforms the customer experience. Recognizing this, Amazon has begun to gather and stream video reviews from their customers. However, their tech is proprietary. Criteek now provides brands and retailers with a way to remain competitive. TECHNOLOGY  Tech is patent-pending.  Tech is difficult to build.  The platform creates value by: -- helping clients increase shopper engagement and sales; -- providing an interdependent video content network among those clients; -- producing a proprietary data set around video & eCommerce. TEAM Scott Randall, CEO  Founded BrandGames, the first company to leverage videogames as media  Marketed to Fortune 500 companies, including Pizza Hut, GAP, TacoBell, & Pepsi  Sold BrandGames in 2001  Built the digital & ecommerce infrastructure for a $220mm children’s brand  Marketing thought leader – presented at global conferences (Milken Global Conference)  Award winning marketer - Marketing Technology Award, WebAwards, Art Direction’s Creativity Award, Davey Award, Communicator Award Rahul Khosla, CTO  Founder - eDynamic: marketing tech agency  ex-Accenture consultant and digital marketing executive  Advised and consulted Fortune 500 firms on marketing technology  Marketing automation expert Kyle Wilkinson, COO  BI & marketing analytics at GILT & BTR  Customer data modeling expert  Derivatives modeler & trader  Built & managed financial risk models COMPETITIVE ADVANTAGE  Criteek’s patent-pending technology has the ability to capture, moderate, stream & syndicate video across multiple domains.  Criteek creates an eco-system of video content sharing: --video is easily acquired from customers, partners & social networks and creates a content-sharing network.  Criteek creates platform dependency for users --clients depend on video-sharing content pipeline.  Criteek produces data & insight: --the Criteek platform gives us a proprietary view of the use, sharing & performance of video for use in increasing client sales.More