CORE ANALYTICS

Core Analytics is a Chicago and Bay Area-based advanced analytics services provider. Core Analytics is the development hub of the BrandMeter:tm:. Core started out in 2000 with a focus on database marketing and direct mail, and over the years has followed the multi-channel evolution to become the full-service database integration, segmentation, predictive analytics consultancy it is today. Core differentiates itself from other service providers with a deep analytical focus and ability to pull tog... ether diverse data from across the web and combine this with offline customer transaction details to offer a customized, relevant and cutting-edge solution to target marketing, brand promotion, customer retention and acquisition. Core Analytics also works with firms who are relatively new to social media and mobile analytics, to identify, extract and integrate social media and mobile data (Twitter, Facebook, YouTube, LinkedIn and other blog and forum initiatives) customized for a specific industry and business. Core Analytics also works with larger companies who are at various stages of development of their analytics platform, who have a growing history of transactional, third party, social media, web, call center and email, and direct customer data , to assemble flexible and scalable analytic datamarts and create customized dashboard reports on trending, perform customer segmentation and predictive modeling including probability models related to customer retention, acquisition, campaign response, multichannel optimization as well as brand sentiment mitigation, customer service through social media, and social media loyalty programs.More