CINCINNATI USA REGIONAL TOURISM NETWORK

The Cincinnati USA Regional Tourism Network (RTN) is a destination marketing organization that drives leisure travel to create ongoing economic impact for the region's businesses and communities in which They serve. In 2005, leadership in the travel and tourism community from the Cincinnati CVB and meetNKY CVB created an innovative, collaborative tourism model that leveraged individual resources to significantly expand the region's tourism marketing efforts. As They celebrate a decade of co... llaborative regional tourism, They have seen growth in peak season performance and They have grown Their market share in the hospitality industry. The objective of creating the RTN was to enhance the appeal of Cincinnati USA as a tourism destination for both business and leisure. With a unique focus on developing the destination's identity through dedicated and more consistent leisure marketing, the region could grow Their overall visitation from travel and tourism, increase Their long-term market share and increase the economic impact of tourism for Their region.More