CIMBAL

Cimbal® is a software driven promotion, payment and social CRM network. Promotions are easily created by merchants and targeted to individuals via the mobile channel. Consumers launch a Cimbal app on their mobile device to see local deals and capture by scanning a 2D code created by Cimbal's system. Core to Cimbal is authentication - verifying who the user is as well as their check-in for deal capture and payment. Best of all, Cimbal can be used in-store, online and person to person, in a... simple, consistent manner mitigating card-not-present fraud and chargeback concerns. Cimbal is entirely software based so no new terminal or card reader hardware is required, allowing parties to get more utility out of their existing technology investment, promoting faster consumer adoption and easier deployment by merchants. Consumers benefit from the increased convenience and security of paying from their smartphone. Merchants benefit from considerably lower processing costs and brand loyalty programs. Banks benefit from an easy-to-use mobile payment solution that lowers customer acquisition costs and securely links to a customer’s direct deposit account. And everyone benefits from Cimbal’s increased security protocols which eliminate fraud, charge backs and identity theft risk. Cimbal, the smart way to pay.® Cimbal is headquartered in Silicon Valley, California and is privately held.More