CERETAI

Ceretai was founded in early 2018 with the idea of building an automated tool for detecting norms and stereotypes in popular culture. They wanted to enable consumers to choose movies or books based on their values and to create awareness around how people who don’t fit the norm – such as women, people of color and homosexuals – are actually portrayed in the culture they consume. Since then, they have developed the first version of their software tool for gender speaking time analysis and... have tested it with players in both the film and news media industries. During spring 2019 they have participated in the Next Media Accelerator in Hamburg and have had the opportunity to do projects together with Germany’s biggest news show Tagesschau and the Nordic video streaming service Plejmo. They have been featured in Forbes and attended the Cannes Film Festival, and along the way they both lost a machine learning developer and won a new backend developer.More