CARITAS

Caritas sells diamond engagement rings in Japan. We operate only on the Internet, where we've been ready to take orders since May. We operate only in Japanese. Our unique selling proposition is easy to define. We offer a modern type of Internet retail that combines price competition with simplicity of experience. In a nutshell: + our store encourages purchase with a contemporary interface that is simple, uncluttered, and intuitive. + our store features outstanding product photography thank... s to a process we developed in-house + our prices compete aggressively Naturally, we support our clients effectively: + thirty-day money-back guarantee on all purchases + free delivery anywhere in Japan via insured courier + customers can order sample jewelry to try before they buy + purchase support information is available on the site including a diamond buyer's ebook As we move forward, we will utilize our technology and interface advantages in: + developing new online support features, advice, and tools + developing tools for the Japanese mobile platforms + adding new product linesMore