CARBON CASH

Carbon Cash is a behavioral energy efficiency application that rewards students for conserving electricity and reducing their carbon footprint with discounts from their favorite retailers. Specifically designed for college students living in residence halls, on-campus apartments, and off-campus rental properties, the app tracks the electricity consumption of participating buildings and displays that information to the user. The user then receives feedback about how to avoid wasteful energy use, ... how much energy they are using, and where their usage stands in relation to their peers. The app also includes competitions between different buildings and universities, educational material on climate change, and most importantly rewards that are available for users to redeem upon earning Carbon Cash. Carbon Cash was launched in January 2013 and is based in East Lansing, Michigan.More