CARAA
Caraa is a next-generation luxury fitness brand that bridges high fashion with performance features. Based in New York City, our product offerings include bags and accessories for inside and outside of the fitness studio, designed for millennial women living perpetually active lifestyles. Caraa was founded to address major white space in the millennial consumer market. The most active generation yet, 81 percent of millennials practice group fitness vs. 61 percent of their baby boomer parents.... This overwhelming majority factors the location and timing of their fitness class around their daily routine. While there are significant number of active apparel brands to address this demand, the options for well made, versatile, and luxurious sports bags are practically nonexistent. We collected data across 12 major US metropolitan areas and saw that 86 percent of millennials who exercise daily carry separate bags for the studio/gym and office, and nearly 100% of them are in the market for a singular bag that can be used from morning until night, seamlessly transitioning between work, fitness, and social activities. We have since created the worldโs first โluxeleticaโ collection: the perfect set of hybrid handbags that strike balance between craftsmanship, quality, and sport functionalities. To disrupt the traditional luxury leather goods and accessories market, we source our materials from Milan, Italy and use the same luxury nylon, leather, and hardware as luxury brands like Chanel and Louis Vuitton, but charge honest retail prices below $500. Our products have high function design features including tech compartments, hidden air ventilation, and water-repellent and moisture-wicking materials. Our creative director and co-founder Carmen Chen Wu is a CFDA award winner with over six years of experience in luxury fashion, including stints at Marchesa, Alexander Wang, Erdem and Vivienne Tam.
CARAA
Industry:
Fashion Green Consumer Goods Lifestyle Retail Sports
Founded:
2015-04-15
Address:
New York, New York, United States
Country:
United States
Website Url:
http://www.caraasport.com
Total Employee:
1+
Status:
Active
Contact:
(212) 603-9958
Email Addresses:
[email protected]
Total Funding:
0
Technology used in webpage:
SPF Domain Not Resolving Microsoft Exchange Online IPv6 Cloudflare Hosting Cloudflare DNS Product Schema Offer Schema Microdata For Google Shopping AggregateRating Schema
Similar Organizations
California Market Center
California Market Center is an apparel & fashion company that offers fitness studios and beauty salon services.
Erem
Erem is a designer of desert outdoor footwear intended to sell boots.
Current Employees Featured
Founder
Investors List
XRC Labs
XRC Labs investment in Convertible Note - Caraa
Official Site Inspections
http://www.caraasport.com
- Host name: 104.21.24.144
- IP address: 104.21.24.144
- Location: United States
- Latitude: 37.751
- Longitude: -97.822
- Timezone: America/Chicago