CAKE FINANCIAL

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Cake Financial is a social investment service that lets people safely and securely track all their investment portfolios in one place. The service allows individual investors to track and analyze their historical performance up to ten years. Users can also view the real-time portfolios and performances of their friends, family and top investors all without disclosing net worths, shares owned, portfolio sizes, etc. Another great feature they provide users are investment "journals" or blogs th... at can be commented on. Users can write about their buys and sells, provide advice and ask for advice. If their journal entry on a certain position is relevant it will be included on the specific position page. Cake Financial wants to provide investors with "an equal balance of 'actions' and 'words' on the Cake network." Most people are pretty private about their personal finances and investment decisions and Cake Financial has special security features to protect this information. For instance, users can choose anonymous usernames, so they can compare and share investment performance without disclosing their real name. Also, they use the same security technologies that companies like Wells Fargo, [PayPal](http://crunchbase.com/organization/paypal), Quicken, BankOne, and Citicorp use, which makes sense since most of their staff came from some of these companies. Once users have built of trusted networks of friends, family and professional investors they can be alerted of their buys and sells via activity alerts. If you want to find an individual investor with similar investment style but isn't a friend, family member or top investor, the site has a "Match Me Up" feature for finding similar investors. The site also has a "Top" section that provides users with updates on the most widely held positions, most watched positions, top members by strategy, etc. Cake Financial is funded by Alsop Louie Partners and angel investors including Baseline Ventures, Fred M. Gibbons and Geoff Ralston. Competitors include social stock-picking site [Covestor](http://www.crunchbase.com/organization/covestor) and [Social Picks](http://techcrunch.com/tag/socialpicks).

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CAKE FINANCIAL

Social Links:

Industry:
Finance FinTech

Founded:
2006-04-01

Address:
San Francisco, California, United States

Country:
United States

Website Url:
http://www.cakefinancial.com

Total Employee:
1+

Status:
Active

Email Addresses:
[email protected]

Total Funding:
0

Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible SPF SSL By Default Google Analytics LetsEncrypt Apple Mobile Web Clips Icon Google Tag Manager Google Universal Analytics Amazon


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Founder


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Doug Reed

steven-carpenter_image

Steven Carpenter

Investors List

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KPG Ventures

KPG Ventures investment in Series B - Cake Financial

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Alsop Louie Partners

Alsop Louie Partners investment in Series A - Cake Financial

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Bonnie Cohen

Bonnie Cohen investment in Seed Round - Cake Financial

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Geoff Ralston

Geoff Ralston investment in Seed Round - Cake Financial

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Nick Zaharias

Nick Zaharias investment in Seed Round - Cake Financial

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Godel Capital

Godel Capital investment in Seed Round - Cake Financial

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Baseline Ventures

Baseline Ventures investment in Seed Round - Cake Financial

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Fred M. Gibbons

Fred M. Gibbons investment in Seed Round - Cake Financial

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Felicis Ventures

Felicis Ventures investment in Seed Round - Cake Financial

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Thomas Eisenmann

Thomas Eisenmann investment in Seed Round - Cake Financial

Newest Events participated

techcrunch40_event_image Participated in TechCrunch40 on 2007-09-17 as contestant

Official Site Inspections

http://www.cakefinancial.com

  • Host name: a904c694c05102f30.awsglobalaccelerator.com
  • IP address: 13.248.169.48
  • Location: Seattle United States
  • Latitude: 47.6348
  • Longitude: -122.3451
  • Metro Code: 819
  • Timezone: America/Los_Angeles
  • Postal: 98109

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