BULGARIAN ASSOCIATION OF ADVERTISERS

The decision for the establishment of the Bulgarian Association of Advertisers (BAA) was taken at its Constituency Assembly held on February 12th, 2008. 11 companies became founder-members of BAA: Beiersdorf Bulgaria, Bella Bulgaria, Danone Serdika, Kamenitza, Coca-Cola Bulgaria, GloBul, Kraft Foods Bulgaria, Mobiltel, Nestlé Bulgaria, United Bulgarian Bank, Heineken / Zagorka. Mr. Antonis Kantzelis, Executive Director of Nestlé Bulgaria, was appointed for chairman of the board of the Associa... tion. Founding the Association is a step forward in achieving goals such as self-regulation of the messages to consumers by advertisers; active participation in all processes and projects related to the application of European and global practices in advertising; maintaining a more effective and constructive dialogue with media. It is also a precondition for advertisers to implement responsible, fair and transparent advertising policies. The establishment of BAA will contribute positively to the development of the advertising market in Bulgaria and will protect the interests not only of advertisers, but mostly of consumers”, BAA’s Management Board.More