BRAINIACTS

Mobile advertisers have to be quick on their feet – analyzing the quality of users delivered from the different traffic channels, measuring performance, and optimizing accordingly, so they won’t waste budgets on poor-quality users. While there are great analytics tools in the market, gathering all the data required by advertisers to make campaign optimization decisions, there’s no solution helping the advertiser make sense of the data and advising on optimization actions that needs to... be taken. The end result – the advertiser is required to analyze manually an overwhelming amount of analytics data, across hundreds of traffic sources, preventing him from quickly responding to their performance, so that over 20% of his budget is wasted on poor-quality users. Brainiacts bridges the gap. Based on its predictive KPI-algorithm it delivers concrete call-to-action optimization recommendations, helping advertisers make quick and accurate decisions regarding their budget allocation – Optimizing LTV 24/7.More