BRAG

Brag was born out of a shared passion between Simeran Bhasin and Ivy Chin – classmates & best friends. What started off in a Lady Shri Ram College Hostel room in 1995, as a regular crib session on the lack of good Indian innerwear brands, eventually turned into a casual discussion 16 years later, on the fun they could have if someone let them loose to create their own brand! After discussing the name Brag, they both got lost to the challenge of getting enough sleep during motherhood! 5 years l... ater, their families prodded them to start-up, telling them that they had built brands and balance sheets for others, and now it was time to create something for themselves. That was all it took to stoke their fierce independent streaks. Coming from entrepreneurial families, they knew what they were getting into and letting go of - the comfort of the structured corporate world, the influence that came with their positions, corporate backing and a regular income. On April 4th 2016, after 16 years in the corporate world, Simeran and Ivy signed off as CMO of Wildcraft & CFO of GE Water (APAC) respectively and turned entrepreneurs.More