BOLDR

Boldr is a mobile app that uses beacons (BLE) to generate metrics for brick and mortar businesses while delivering unique information to their customers. Our users view listings in a stream where they tap to view time specific information like today’s lunch special or who is playing tonight at the jazz bar down the street; the kind of information that is typically buried under layers of websites or social media. And in exchange, establishments are receiving relevant metrics like views, convers... ions, churn-rate and visit duration from customers coming through the door (that use Boldr). We are really interested in the delivery of advertising (what we call “pings”) because we found many local businesses are reluctant to pay for traditional local search due to a lack of perceived effectiveness. Initially we’re focused on restaurants and bars, but we see interesting strategic possibilities with both big and small retailers.More