BLACK ARC ADVERTISING CO

Black Arc Advertising Co is the country’s agency specializing in real estate-related advertising and promotions. Established in 1996, Black Arc is one of the best-known property-specialist agencies in China, focusing on building corporate property brands. Headquartered in the southern city of Shenzhen, Black Arc has built up an unmatched national network with offices in the major Chinese cities of Beijing, Hangzhou, Chengdu and Chongqing. The agency plans to open a Shanghai office later in 2007. Clients include China’s largest national property developers such as China Vanke Co., China OCT, Zhong Hai, Sunco China, and China Merchants. In the last decade Black Arc has established a standardized management model and methodologies that form the company’s core competitive edge.