BESST

Mission: Catalyze passion through competition. Problem: How can we enable people to have fun while competing with their friends? Solution: A gamified mobile app that allows users to compete wagering social clout. Details: Users join groups with their close friends and with affinity categories (specific sports, TV shows, eSports, etc.). They challenge others in their groups to competitions (who can do more pushups, higher score on the test, which team will win, etc.). Friends see these compet... itions and predict the winner. After reporting the outcome, the winner and those who supported them increase their ranking in relevant groups. Friends also see competition results in newsfeeds and can engage via liking, commenting or sharing. Features: ● Newsfeed: The home screen where users engage with friends’ new competitions, engage with competition results, and are served behavioral nudge advertisements for trending events. ● Groups: Users form groups with their close friends and move up and down rankings within the group based on how much they are winning. Larger groups could include LOL stream watchers, NBA Fans, etc. ● Trending Events: In addition to user-generated competitions, we have native content that allows users to make predictions on the outcomes of popular sports, live eSports, and TV shows. ● AI Invitations: We gear towards virality by allowing users to challenge friends who don’t already have accounts through phone numbers or email and increase conversion with an AI chatbot. ● Virality: Millennials have a strong desire to stay updated about their friends' activities. Users often invite their friends because of the focus on groups and friends are very likely to accept invitations for fear of missing out. Monetization: ● Native programmatic advertising nudges. ○ Competitions on events drive direct user engagement (ex. Someone predicting the outcome of a game or tv show is much more likely to watch it). ○ This type of advertising has higher efficacy/engagement than traditional banner ads because it contributes positively to user experience instead of a distraction from it. ● Influencers: Users can come to our platform to follow the competitions of their favorite celebrities or brands. ● Data analytics and A/B testing as a service for big brands. Traction: ● 1000+ users registered for a chance at early access to the Beta ● Featured by Forbes at the Under 30 Summit, American Innovation Magazine, & BuiltIn Chicago ● Working with behavioral economists at the University of Chicago to drive and analyze behavior.More