BEIJING JINGKELONG CO LTD

Beijing Jingkelong Company Limited (the “Jingkelong”), a Hong Kong listed company, is an integrated retail and wholesale distribution operator of daily consumer products. Jingkelong has four kinds of operating formats：community shopping centers, hypermarkets, supermarkets and convenience stores. It owns 280 retail outlets with a net operating area of more than 300,000 square meters, spreading in 16 districts and counties of Beijing and Langfang area of Hebei province. Jingkelong ha... s five holding subsidiaries. Beijing Chaopi Trading Company limited, Beijing Xinyang Tongli Commercial Facilities Company Limited, Beijing Jingkelong (Langfang) Company Limited are three of them. Jingkelong owns a normal temperature logistics center and a live and fresh produce logistics center, the two self-constructed modernized logistics centers have a strong support for the development of Jingkelong’s retail business. “Customer First, Honesty Foremost” is the company’s management idea. “Facilitate the People, Benefit the People, For the People” is the company’s operating principle.“Every article is satisfactory, save money each day” is the company’s operation policy. By applying advanced network information technique and modern logistics technology, Jingkelong dedicates itself to providing high quality product and service for all customers. At present the total number of its membership is exceeding 2.5 millions. For the next five years, Jingkelong will strengthen its foothold in Beijing, expand into Beijing-Tianjin-Hebei area,and radiate across Bohai region. In order to become a more strong regional distribution company,Jingkelong will enhance core competitiveness, adopt both intension and extension growth patterns, devote itself in retail, wholesale and logistic industries, strongly develop the operating modules of community shopping centers, hypermarkets, supermarkets and convenience stores. Meanwhile Jingkelong will implement five big strategies of cost control, scale expansion, information construction, brand image and human resources, promote six innovations in profit module,operating modules development, private brand, marketing methods, supply chain management and corporate culture.More