BASF NEW BUSINESS

BASF New Business identifies and opens up new areas of industry beyond the core activities of BASF. Innovations determine our entire lives, on both a personal and a professional level. A single innovation that is successful in the market can overturn all previous rules – the way we work, the way we communicate, the way we do business, and even the way we live. It takes a great deal of courage, creativity, flexibility and perseverance to track down a potentially ground-breaking innovation, develop it for market roll-out and ultimately establish it successfully in the market. BASF New Business GmbH pursues this objective in the field of chemistry, consistently focusing on finding solutions to significant problems raised by customers in existing or emerging markets.