AMBER

The growing development of various online services allows end-users to more easily and productively access the end product, a particular service. Manufacturers, on the other hand, are enabled to place their products and services as much as possible, to as many potential customers and clients as possible. Digital bookstore and library is a growing online service around the world allowing users to have their library always with them, anytime, with access not only to books in electronic format but ... also audio format, which is especially adaptable to blind and partially sighted people whose accessibility is wider literature in Bosnian, Croatian or Serbian is significantly limited. A special challenge was shown by the Covid19 pandemic, which further limited users, authors, and publishers in reading and marketing books. Amber Digital Bookstore and Library aims to change the search, availability, and scope of the literature of various genres in the long run. Conceived primarily as an online service, with free user registration, "Amber" offers the widest range of literature for purchase with a simple click. Nevertheless, the focus and innovation for the Western Balkans-speaking area are focused on e-books (which are much cheaper) and audiobooks, as the market grows. By investing in a simple and customizable platform that is both a bookstore and an online library as well as a wide range of audiobook editions, it also allows publishers to market their product to a much larger number of readers than ever before, preventing the spread of illegal scanned copies and making a profit. electronic and audio editions. A special focus is on a wide range of different editions, old editions that can no longer be found in print, audition of never before audited editions through the professional reading of works, dramatization, and interactive digitization of readings and various types of services. Electronic editions also make it easier to search for specific parts or contents of a book, to search for a specific term or dialogue. The platform offers self-publishing of books to authors who want to publish their books for the first time, but also to well-known authors who want to place their works in a safe way through the Amber platform. By concluding partnership agreements with leading publishers in Bosnia and Herzegovina and the region in the best possible promotion of their works with the aim of distributing their book products and auditing selected editions, it will contribute to profitability on a long-term basis. With various institutions, such as schools or universities, the business model is reflected in cooperation in terms of availability of their publications on the platform, but also access to all scientific journals in the region in one place, but also university publications, which allows universities to reach more users. editions outside the academic community, digital archiving of books that can no longer be found on the market, but also to make their own profit from it. In this regard, we are developing a special internal platform (codename ADLI) that is installed on the University server and allows the integration of technology from the public website/e-commerce (www.amber.ba), so that university staff can fully digitally view their library with books in a fully electronic edition, whose text and review methods are adapted to any device on which university staff review literature with a maximum of three devices. Amber also seeks to invest in the development of VR reading (using VR devices) as well as AR Smart Glasses reading (using Smart glasses devices such as Google Glass, Vue, Epson BT-300, and other devices just coming to market by 2025), which allow full the freedom to adopt what is read, to adapt the way of viewing as well as especially the visualization of literary books that can present the plot of the book through AR (Augmented Reality) at any location where the user is located.More