AGILE MARKETING

Agile marketing is a tactical marketing approach in which marketing teams collectively identify high-value projects on which to focus their collective efforts. Agile marketing is a tactical marketing approach in which marketing teams collectively identify high-value projects on which to focus their collective efforts. Agile marketing teams use sprints (short, finite periods of intensive work) to complete those projects cooperatively. After each sprint, they measure the impact of the projects and then continuously and incrementally improve the results over time.