AERIAL COMPANY, INC.

Aerial was founded in 1912 and is based in Marinette, Wisconsin; The Company employs over 700 people, including over 70 direct sales consultants. Sales revenue in fiscal 2009 was approximately $100 million. The Company owns 82 professional-only beauty supply stores located in Wisconsin, Northern Illinois, Kansas, Michigan, Minnesota, Missouri, Iowa, Nebraska, Colorado, and North and South Dakota. The company operates two distribution centers, one in Marinette, Wisconsin, and one in Lincoln, Nebraska.