ADXPERIENCE

Adxperience is a mobile ad tech company helping app developers, brands and digital agencies reach the right audience by connecting them to different types of inventory sources and optimizing the media-buy on their behalf. Their R&D team has developed a hybrid demand platform that centralizes the media-buying process by offering a single access to both direct sources and RTB traffic. This hybrid positioning allows them to : 1) access a very wide range and type of inventory to answer all types... of marketing needs : branding or performance campaigns, worldwide, across platforms 2) mix traffic from direct and RTB sources on the same campaign to scale-up volumes while driving engagement 3) handle and optimize campaigns in real-time from one single place. The fact that their technology is 100% in-house has allowed them to develop their own fraud detection tools, their own profiling tools, and their own rich media formats, for more control, richest exposure, and better ROI - more than 500 media partners connected on S2S or API - over 25 ad exchanges connected on RTB - fraud-detection algorithms - premium rich-media formats - de-targeting/re-targeting capabilities - own DMP with over 300 millions profiles gatheredMore