AD VENTURE

Ad Venture enables TV broadcasters to serve their audience with accountable, interactive and highly targeted advertising on a single user basis. Their first product enables broadcasters to frame accurately replace existing commercial ad-spots targeted at single audience members.The advertising they inject uses extended VAST tracking tags to accurately provide both broadcaster and advertiser with return path data directly from the users device. The service also offers support for interactive ... and contextual overlays that can be superimposed on both programme and ad content. Examples of this include in-advert purchasing, unique coupons, quizzes, polls and location based information. Their product has been trialled extensively on a commercial basis, with Channel 4 and is ready for global roll-out.More