IFIT

iFit (爱瘦身) is a website and mobile community that focuses on health and slimming services. iFit currently emphasizes on content, communities, and electronic commerce services. It plans on expanding its services into wearable equipment, application software, hardware services, and more. In March 2013, iFit gathered pictures and articles and published a book named Get Food not Fat, which was on the best-selling list once released. At the same time, IFit entered the group buying market. iFit was founded by Chen Yunru in June 2012. She started her business through a fan club by sharing her own experiences of losing weight. In less than a year her fan base reached more than 400,000. The official iFit website was set up in December 2012.