SPRINGLANE

Springlane fuels people‘s passion for cooking. Started as a shopping club for cooking enthusiasts, Springlane quickly became the leading online retailer in its vertical in Germany, offering more than 15 thousand products from 750 premium brands. The combination of a state-of-the-art business intelligence technology and a unique content-driven e-commerce approach for customer acquisition and retention set the fundament to build integrated consumer brands, which became the company’s strategic focus in 2018. Today, Springlane ranks among the most influential food content websites in Europe and develops and markets products under four differentiated brands with sales in Germany, Austria, UK, France, Italy, and Spain.